Customer Service: The SBI Way!!

'Customer service' has earned a new meaning in the era of privatisation. While the corporate conglomerates are competing fiercely to outwit each other in their 'customer friendliness', our very own State Bank of India employees are trying to set their own examples!

This morning I called up 63, NSC Bose Road branch of the SBI to inquire about the availability of the primary teachers' recruitment examination form. The gentleman (?), who picked up the phone, was apt in his reply, "You've to come to the branch to obtain the information." He hung up the phone denying me to react. I wondered for a few seconds why be abnegated me of a simple information and then mustered up courage to call the Tollygunge Circular Road branch of the bank. This time my luck didn't betray!