The word was used as a connotation for something terrifying during our infancy. The ZooZoos are back again! But, this time it inspired more awe than fear.
The first time I saw them on television, I mistook them as animation characters. Later on I found out thatI was not alone. It was indeed amazingly funny to learn that the ZooZoo characters, created for the marketing campaign of a telecommunications major and broadcasted during this year's IPL cricket carnival, were actually real human beings in disguise of these extremely lovable pot-bellied characters. The ZooZoo aficionados, still growing in number, have probably even outnumbered the IPL fans.
Kudos to the O&M team for conceptualising this awesome advertisement.
To read more about ZooZoo, visit:
http://business.rediff.com/slide-show/2009/may/29/slide-show-1-welcome-to-the-world-of-zoozoos.htm
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I knew they were live human characters on seeing the first ad only. The gestures and movement clearly depicted they were children. There were many other aspects which reflected the same. There was no confusion at all.
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